 In the first paragraphs, you must discuss the relevant marketing research theory of your topic. Your textbook is a good source and a great starting point for defining the theory behind your topic.  In the next several paragraphs, you must corroborate the central points of your topic with your research. The inclusion of outside research is mandatory. It is also important to research your topic in order to corroborate the central points of your thread. In the paragraphs following your introduction, you must corroborate the central points of your Discussion Board topic with your research. Current/topical research sources must include at least 2 articles from the following sources: Wall Street Journal (WSJ), Fortune Magazine, The Economist, and any marketing or marketing research journals.  In the closing paragraphs, you must discuss and analyze your topic at the level of a graduate school student. Because this is where you will prove what you are thinking, you cannot write this section at the last minute. Do not summarize; you must learn to become a precise analyst. The MBA is a practitioner’s degree that signifies that you can think, analyze, and solve problems and then communicate solutions to business executives effectively and efficiently.

discuss the relevant marketing research theory of your topic

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