Assignment 1 – Case StudyRead the case â??MTV Goes Global with a Local Beat.â? Answer questions 1 a

Assignment 1 – Case StudyRead the case “MTV Goes Global with a Local Beat.†Answer questions 1 and 2 on page 30.
Assignment 1 Case Study – Module 1
1. Some people
outside the United States say teens exposed to large doses of U.S. culture on
MTV will identify less with their own societies and will desire Western good
they cannot afford. MTV’s response: “It’s just fun. It’s only TV. What do you
think?
Are there
dangers in broadcasting U.S. style programs and ads to developing countries?
2. Digital
compression technology made it possible for MTV to program across a global network.
What other technological innovations have helped companies think globally and
act locally?

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