create an overview of your selected market domain that identifies and examines factors and the
impact that the factors have on your selected domain. Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your
selected market domain in the recent past. Make sure to discuss both inhibiting and enabling factors in your analysis. Assess the impact of the factors you
analyzed on opportunities for change and innovation in the business environment of your selected market domain. For example, if you chose the transportation
industry and focused on ground transportation, you would discuss the development of the rail or interstate highway systems, the concept of intermodal
transportation, deregulation, environment laws, and so forth. You will describe the impact on the marketplace of these new developments and leadership’s
Specifically, the following critical elements must be addressed:
A. Factors: Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your selected market domain in the recent past.
Make sure to discuss both inhibiting and enabling factors in your analysis.
B. Impact of Factors: Assess the impact of the factors you analyzed on opportunities for change and innovation in the business environment of your
selected market domain.
This is the second of two papers that work together. Information from the first paper is probably necessary for the second. I have attached the first paper. Also, the guidelines for the first paper are listed below to help guide you.
Select a general industry that interests you and choose a particular market domain within that industry to expand your research and use as a model throughout
the course. A market domain may be defined as a segment of a broader industry with a strategic focus or target of meeting a particular business or customer
need in the marketplace. In this course, we use the example of the emergence of the light rail transportation market that is a segment of the larger
transportation industry. The market domain may be emerging or established but your chosen domain should provide sufficient public information for your
research in the remainder of the course. In future modules in the course, you will select a company, either real or fictitious, that operates in this market domain.
Prepare a short paper that identifies and describes key information of at least five substantive sources of background information on the market domain of your
choosing. The sources must include both historical and current information. Consider academic, private, and governmental sources.
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least five sources cited in APA format.