We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:

ALS #IceBucketChallenge

Always #LikeAGirl

Coca-Cola #ShareaCoke

IKEA bookbook video

McDonald’s Super Bowl 2015

Taco Bell #OnlyInTheApp

Virgin America Boo videos

In a minimum of 3 pages, please do the following (Worth 50 Points):

Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.

From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).

Describe how social media plays into the intent and the actual message?

What made it successful (or not successful)?

What ideas and opinions do you have about the product or brand after reviewing the ad?

What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

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The Trait Model of Personality

Prior to beginning work on this assignment, read Chapter 8 in your text as well as the article by Allemand, Steiger, and Hill (2013), and view the The Big Personality Test video. In addition to the required resources, go to the Ashford University Library and research a minimum of one scholarly source on the trait model of personality and one scholarly resource on the big five theory of personality.

It is recommended that you go to the The Big Five Personality Test and complete the free, confidential personality test that is based on the big five theory. The results of this test may be used to aid in the completion of this assignment. Please note that you do not need to register or give any personal information to obtain your results from this website. After you have completed the assessment, click on the “No, just give me my results” link. This link will take you to a page that will tell you how you scored on each of the five traits in this theory.

In the first part of this assignment, you will provide an overview of the trait model of personality in which you identify at least one principal theorist associated with the model. Briefly compare and contrast the basic assumptions of this model and the psychodynamic model of personality regarding the difference between healthy and unhealthy personalities. Use your research as well as this week’s required resources to support your statements.
 
The Big Five Model (also known as the Five Factor Model) is the prevailing theory in the trait model of personality. In the second part of your paper, identify and describe each of the five traits included in the big five model: extroversion, agreeableness, conscienciousness, neuroticism, and openness to experience. If you chose to take the online The Big Five Personality Test, reflect on your results from the test and discuss how you scored on each of the five traits. If you chose not to take the online test, use the assigned readings, video, and your research to explain how the five trait theory describes your personality.

The assignment:Must be five to six double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.Must include a separate title page with the following:Title of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust use at least two scholarly sources from the Ashford University Library in addition to the required resources for the assignment.Must document all sources in APA style as outlined in the Ashford Writing Center.Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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Refer back to the movie you selected and watched or the case study you read during Topic 1. Consider the character you selected or the person from the case study and complete a biopsychosocial assessment about your selected person using the provided biopsychosocial template. Only complete Part 1 of the template, as Part 2 will be completed later in the course.  While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.  You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center.  This assignment meets the following NASAC Standards:  25) Gather data systematically from the client and other available collateral sources, using screening instruments and other methods that are sensitive to age, culture and gender. At a minimum, data should include: current and historic substance use; health, mental health, and substance-related treatment history; mental status; and current social, environmental, and/or economic constraints on the client’s ability to follow-through successfully with an action plan.  32) Based on an initial action plan, take specific steps to initiate an admission or referral, and ensure follow-through.  33) Select and use comprehensive assessment instruments that are sensitive to age, gender and culture, and which address: (a) History of alcohol and other drug use (b) Health, mental health, and substance-related treatment history (c) History of sexual abuse or other physical, emotional, and verbal abuse, and/or other significant trauma (d) Family issues (e) Work history and career issues (f) Psychological, emotional, and world-view concerns (g) Physical and mental health status (h) Acculturation, assimilation, and cultural identification(s) (i) Education and basic life skills (j) Socio-economic characteristics, lifestyle, and current legal status (k) Use of community resources (l) Behavioral indicators of problems in the domains listed above.  58) Confirm the client’s eligibility for admission and continued readiness for treatment/change.  59) Complete necessary administrative procedures for admission to treatment.  111) Prepare accurate and concise screening, intake, and assessment reports.

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Is the Measure of Consistency a State of Mind?Resources Attributes and Evaluation of Discussion Contributions. Professional Communications and Writing Guide.
In your unit readings from the Psychological Testing and Assessment text, you read about three sources of error variance that occur in testing and assessment. These include test construction, test administration, and test scoring and interpretation. Additionally, other sources of error may be suspect. You were also introduced to reliability coefficients, which provide information about these sources of error variance on a test (see Table 5-4).The following reliability coefficients were obtained from studies on a new test, THING, purporting to measure a new construct (that is, Something). Alternate forms of the test were also developed and examined in subsequent studies published in the peer-reviewed journals. The alternate test forms were titled THING 1 and THING 2. (Remember to refer back to your Psychological Testing and Assessment text for information about using and interpreting a coefficient of reliability.)Internal consistency reliability coefficient = .92Alternate forms reliability coefficient = .82Test-retest reliability coefficient = .50

StudiesKey ConceptsReview Unit 3 Key Concepts.ReadingsUse your Psychological Testing and Assessment: An Introduction to Tests and Measurement text to complete the following:Read Chapter 5, “Reliability,” pages 145–180.Use your Standards for Educational and Psychological Testing text to complete the following:Read Chapter 2, “Reliability/Precision and Errors of Measurement,” pages 33–47.MediaComplete the following:Click Reliability to view the presentation.Click Reliability Exercise to view the presentation.Review the document List of Tests by Type [PDF]. Explore the list for potential selections due next week. (See the Unit 2 assignment and review the course project information.)ReliabilityBegin Activity icon
Transcript
Reliability ExerciseBegin Activity icon
Transcript

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Write a 3 – 4 page reflection (double spaced) about one of the stories on the Forgiveness Project website: http://theforgivenessproject.com/stories/

– A brief description of the story you picked (the incident; what led to the forgiveness)

– Why did you pick this story/what drew you to this story?

– What are your thoughts on this person forgiving in their circumstance (relate it to at least 2 concepts we’ve discussed in class)?

– a reference list follow APA style (double spaced, 1” margins; title).

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