Competition (alternatives and substitutes)

I´m currently working on a business plan for a business opportunity in Germany for pop ups retail stores. The key competitive advantages is that pop up stores today are not well interior designed and not managed well. we will like to innovate and make it better by offering big retail brands to have pop ups stores in key locations with a milimanistic style and ofer diferent services such as sales, customer behavior analytics etc. this for big online stores could also benefit since 75%of their customers don’t check out their cart mainly because they can not see, feel or try their product, with this pop up idea they could taste the offline retail and have a better understanding of their customer with smart analytics.

Instructions
Please read the Competitions section of this example business plan attached and base yourself on this.

most important ones that have to be analyzed are:

– Appear here
– Upper case
– Trouva.com

analyze mainly Germany and Europe

the framework its

– Categorization of competitors and corresponding industries
– Competitors market share and implications for the venture value capturing
-Benchmarking competitors offering against that of the venture

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