competitive advantage

How could IT still create the competitive advantage for a company in the current business environment? How to avoid IT alignment trap as mentioned in the Sloan paper? To support your argument, you may choose an IT implementation case that could provide the competitive advantage for the company as an example. This includes the explanation of what are current IT practices adopted by this company? How they use IT create competitive advantage? Also, what factors could be the barrier when this company tries to establish such advantage? You may also mention if this can be replicated to other company in the same industry as well as other industries.

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