Ecoya marketing strategy

Task:
After confirming your organisation, you will conduct your own research. Your assignment must include a minimum of 5 sources using APA referencing style.

In the first part of the assignment summarise some background information on the organisation. Cover the points outlined in the marking guide in section 1.

In the second part, provide a strategic review of the company’s marketing strategy in relation to its corporate strategy and competitor’s marketing strategies. Cover the issues outlined in the marking guide in section 2.

*Use brand Ecoya*
Basic on NZ market

Marking Guide:
1.Background and Situation Analysis
Provide a summary of
-The organisation as such e.g. location, ownership, business structure, vision and mission
-Its products/services
-Corporate objectives
-The industry the organisation operates in including current and future trends (industry size, markets served)
-The organisation’s positioning in the market and market size
-Its target customer, their relevant needs and wants as well as anticipated changes in those needs
-How well the organisation meets those needs
-The competitive landscape (briefly)

2. Corporate strategy and marketing strategy
-Summary of the organisation’s marketing strategy (nature and scope)
-Analysis of the relationship between marketing and corporate strategy
-Compare and contrast the organisation’s marketing strategy with the marketing strategy of its nearest rival or industry leader

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