SCOM 110 Reading Quiz 4

  

Question 1  The Public Broadcasting Act of 1967 established the      Corporation for Public Broadcasting (CPB) to finance programming from      federal tax funds. 

True 

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False 

3 points   

Question 2  PBS now follows a centralized programming decision-making      model, similar to commercial networks. ​ 

True 

False 

3 points   

Question 3  The 1940s and 1950s are considered the Golden Age of      television. During this time, which genre was popular with early adopters      of television but no longer as popular as ratings expanded? 

  

a.

highbrow drama anthologies 

 

b.

music and theater productions that were aired with no commercial   interruptions 

 

c.

crime programs that actively involved the viewer in the action of   the story 

 

d.

comedic variety shows 

3 points   

Question 4  The Roots miniseries was one of the top-rated TV shows      of all time and pioneered a new genre, the miniseries. 

True 

False 

3 points   

Question 5  In the 1970s, Time Warner experimented and succeeded in      developing the first interactive cable system called Qube. 

True 

False 

3 points   

Question 6  In the 1980s and 1990s, cable networks and broadcast      television networks constantly battled to attract new audiences. What      ultimately ended this type of conflict? 

  

a.

The Telecommunications Act of   1996 lifted ownership caps so cable and television networks could merge,   which created a closer relationship between broadcast networks and cable television companies. 

 

b.

The implementation of public   subsidies helped broadcast television compete with cable. 

 

c.

Cable anti-trust laws made it   so many large cable companies had to break up into smaller holdings. 

 

d.

The digital conversion of   2009 merged broadcast and cable channels into a single bundle. 

3 points   

Question 7  Must carry is the policy that requires cable companies to carry local      broadcast signals. 

True 

False 

3 points   

Question 8  What does “O&O” mean?​ 

  

a.

​ obfuscating and obliterating the frequency spectrum 

 

b.

​ over and out of the reach of local production companies 

 

c.

​ an owned and operated station by groups of corporations or a   network 

 

d.

​ off and on; a synonym for transmission difficulties 

3 points   

Question 9  Which of the following was the first pay TV network? 

  

a.

Dish Network 

 

b.

Home Box Office (HBO) 

 

c.

Direct TV 

 

d.

Showtime Networks 

3 points   

Question 10  Direct broadcast satellite (DBS) operators DirecTV and      the Dish Network emerged as alternative television delivery systems that      transmitted satellite signals directly to the home for a monthly fee. 

True 

False 

3 points   

Question 11  According to Metcalfe’s Law, the value of the Internet      increases rapidly with the number of users​. 

True 

False 

3 points   

Question 12  E-commerce businesses that make sales directly to      consumers are called: 

  

a.

business to consumer (b2c) 

 

b.

cybermarketers 

 

c.

business to business (b2b) 

 

d.

brick-and-mortar retailers 

3 points   

Question 13  Cookies are small files used to protect computer websites      from malware and other attacks.​ 

True 

False 

3 points   

Question 14  Facing threats by sites such as Google that can offer easily      accessible news stories about current events, most legacy media such as      newspapers are now trying to __________. ​ 

  

a.

​ advocate for government subsidies to support legacy media 

 

b.

​ team up with international newspapers to build a larger consumer   base 

 

c.

​ move into online-only publications 

 

d.

​ advocate for tighter restrictions on online content 

3 points   

Question 15  The software programs used by criminals to record keystrokes,      including passwords and credit card numbers, are called: 

  

a.

phishcatchers 

 

b.

keynotes 

 

c.

keyloggers 

 

d.

ransomware 

3 points   

Question 16  ICANN (Internet Corporation for Assigned Names and      Numbers) was formed as a nonprofit private corporation to oversee the      assignment of Internet addresses (called domain names) and to develop new      ones. 

True 

False 

3 points   

Question 17  The operation of the Net was turned over to commercial      providers in 1995, promoting a cultural and economic phenomenon, which      became known as the: 

  

a.

dot-com boom  

 

b.

Internet 

 

c.

market crash 

 

d.

hypertext language 

3 points   

Question 18  __________ is used when a message is written in a      secret code to protect its content. 

  

a.

​Encryption 

 

b.

​Technology 

 

c.

Symbolism 

 

d.

Protocol 

3 points   

Question 19  What law requires libraries and schools to filter out      inappropriate content on their computers? 

  

a.

​the Communications   Decency Act 

 

b.

the Child Online   Privacy Protection Act 

 

c.

​the CANSPAM law 

 

d.

the Children’s   Internet Protection Act 

3 points   

Question 20  China bans online criticism of its government and      pro-Tibetan websites by blocking dissident Web pages and monitoring public      Internet cafés. 

True 

False 

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