Shell Ethical Behavior and Integrity in Achieving its Success

THE SUCCESSFULL COMPANY IS SHELL
o This task requires you to write a 900-word researched essay on the topic below:
Choose one or two successful companies related to your degree programme.
Discuss to what extent these companies demonstrated ethical behaviour and
integrity in achieving their success, using evidence and examples of their business
practices.
o Building on your knowledge of the career areas from the elective modules and
research on your chosen degree programmes, develop your arguments in favour of
and against this topic.
What is the structure of an argumentative essay?
o Introduction (150 words) [use evidence/research throughout]
▪ What is your question about?
(give the background to your topic)
▪ Include some detail on the topic
(narrow your focus – what exactly are you focusing on? Who are the companies
involved? What is their idea of integrity?)
▪ What is your opinion of this topic?
(this is your thesis statement)
▪ How are you going to structure your arguments?
(this is the overview of your main arguments)
o Body paragraph 1 – sub-topic 1 (300 words) [use evidence/research throughout]
▪ Say why this is a key issue (this is the topic sentence)
▪ What do the company say they do?
(this is based on their mission statement / code of conduct / advertising / PR /
their business promise to the stakeholders / etc.)
▪ What evidence is there to prove or disprove that the company does what they set
out to do?
(this is based on your investigation into their business practices and how they
achieved their success)
o What evidence / examples do you have to support this?
▪ What can you conclude from this? What are the implications? (this is the
concluding sentence)
o Body paragraph 2 – sub-topic 2 (300 words) [use evidence/research throughout]
▪ Say why this is a key issue (this is the topic sentence)
▪ What do the company say they do?
(this is based on their mission statement / code of conduct / advertising / PR /
their business promise to the stakeholders / etc.)
▪ What evidence is there to prove or disprove that the company does what they set
out to do?
(this is based on your investigation into their business practices and how they
achieved their success)
o What evidence / examples do you have to support this?
▪ What can you conclude from this? What are the implications? (this is the
concluding sentence)
o Conclusion (150 words) [refer back to key evidence/research]
▪ Give a summary of your key points from your body paragraphs.
▪ Include a summary of your key conclusions from your body paragraphs.
(this is the justification of your opinion)
▪ What would you recommend needs to happen now / in the future?
o Reference list (word count is not applicable)
▪ Include a full reference for all the sources you have cited in your text.

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