The Project-Based Internship enables students to have a meaningful experiential learning opportunity. Students will work in teams to conduct all research and project activities within the limits of the online classroom. The project will allow students to make a real contribution to an organization’s challenges or opportunities.
WindowsWear is a company that maintains and exhibits an extensive photographic collection of current and past window displays. There is an opportunity to preserve and showcase the actual displays either in a physical or digital format to potentially create a museum. Therefore, research must be completed on the MUSEUM industry.
WindowsWear is considering opening a physical museum aimed at showcasing its
WindowsWear currently maintains a digital database of images or photographs of window displays. The company is looking at the possibility of taking the actual physical displays and creating an exhibit or museum space that people could go to and view the displays.
For example, have you ever been to the Metropolitan Museum of Art? They occasionally have fashion exhibits that you can go visit. WindowsWear is considering the feasibility of doing the same thing.
So your overall assignment is to see if WindowsWear can accomplish the same type of thing. You are researching the Museum Industry (looking at competition, possible economics, etc.) to see if WindowsWear should take the leap and create this museum space.
In general, what are some of the key Marketing Initiatives?
Why is understanding this important to the firm?
What marketing activities are currently necessary to launch this project?
How is the company’s Mission represented in the manifestation of this project?
How can they present this project most effectively in their messaging?
How can their marketing activities relate more closely to current economic and market conditions?
How can they leverage their social action and community service activities to enhance their public image?
Based on the above Marketing analysis we recommend (not recommend) implementing these initiatives (and why). Be sure to consider the financial implications of your decisions.