The article: M. Plachkinova, S. Andres and S. Chatterjee, "A Taxonomy of health apps – Security and Privacy Concerns," HICSS '15 Proceedings of the 2015 48th Hawaii International Conference on System Sciences, Pages 3187-3196, 2015. https://www.computer.org/csdl/proceedings/hicss/2015/7367/00/7367d187.pdf

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Target Customers/Users Who are the target customers for the company/brand? How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users? What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? Competitors Who are the brand’s competitors? What product category does the brand fit into? What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand too? USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition)? What is the brand’s uniqueness? What is the competitive advantage of the brand? How is it different from other competing brands? Does the brand have any attributes or benefits that dominate competitors? Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). BMW Motto: BMW is the ultimate driving machine

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The Manhattan Project was unique in at least one respect; a major industrial enterprise was built in support of a totally new, untested product – one that it may not have been possible to build. Although scientists knew that heavy atoms like uranium spontaneously disintegrated, producing energetic radiation, it was by no means certain that the process could be scaled up to produce an explosion. The only way to find out was to try – and the only way to try was to first separate kilograms of U235 from tons of U238. (A parallel project was aimed at producing fissionable plutonium; both proceeded in parallel, because it was by no means certain that either project would succeed.) The massive work of uranium separation and plutonium production took place concurrently with basic scientific research and technical weapons design. The first employed thousands of workers, most of them laborers with no scientific background whatsoever. The second employed hundreds of the greatest scientific minds of the day, including (in a supporting role) Albert Einstein. The production work and the theoretical work required vastly different control mechanisms. The greatest need on the production side was secrecy. The mere fact that the United States had made uranium separation a high national priority would tell scientists in other countries much more than the American government wanted them to know. The greatest need on theoretical side was the free exchange of information among the scientists. If Physicist A wanted to discuss an idea with Physicist B, he wanted to talk to him directly – not draft a report, to be read, classified, and hand-delivered by Military Intelligence. The solution was to create two entirely different organizations within the Manhattan Project; one managed by military officers, the second by a distinguished, charismatic physicist. Q1: What were the organizations? Q2: Who were the managers? How well were they suited to their jobs? Based upon your detailed knowledge of modern project management techniques, Q3: Could the control problems have been anticipated? Q4: What, if anything, should have been done differently at the beginning of the Manhattan Project? At the risk of giving too much away, we should note that one of the organizations still exists: Los Alamos National Laboratory of the US Department of Energy. Feel free to visit the website. No scientific organization in the world has a more interesting history, or a more distinguished pedigree. Assignment Expectations Integrate your answers to the above questions into a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate. The readings do not provide specific answers to every question. You will need to “fill in the gaps,” using your understanding of the Project’s history, plus the Background Information. Style and format must comply with the Writing Style Guide. ( TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized. Provide citations and references. Use of APA style (Writing Guide) is encouraged, but not required. There is no page requirement. Write what you need to write, neither more nor less. AJ (2015). The Manhattan Project: Making the atomic bomb. (Index page. See the entire site.) Retrieved August 10, 2009 from http://www.atomicarchive.com/History/mp/index.shtml NY Guide (2002c). Management's Guide to Project Success. (Execution and control: Sec. 3.4) Retrieved from the New York State Chief Information Officer/Office for Technology's Enterprise Program Management Office, June 6, 2009. Wideman, M. (2015b). Project management case study: The Custom Woodworking Company – Woody 2000 project. Retrieved on 7 Feb 2015 fromhttp://www.maxwideman.com/papers/woody2000/intro.htm Additional Sources

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The application will now compare the total annual compensation of at least two salespersons. It will calculate the additional amount of sales that each salesperson must achieve to match or exceed the higher of the two earners.The application should ask for the name of each salesperson being compared. The Java application should also meet these technical requirements: The application should have at least one class, in addition to the application's controlling class. The source code must demonstrate the use of Array or ArrayList. There should be proper documentation in the source code.

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The President of Strayer University has asked you (a full time university professor) to write about the major causes and effects of stress on college students. The paper will be presented to senior administration in order to help students have a more positive college experience. The director of your state unemployment agency has asked you (a public relations specialist) to write about the causes and effects of unemployment on an individual/family. The paper will be presented to the agency as they make decisions about reaching out to those who need jobs. The CEO of Bank of America has asked you (a financial analyst) to write a paper on the causes and effects on not keeping a personal budget. The paper will be presented to the communications department of the company so they can create budget forms for customers. Write a four to five (4-5) page paper in which you: Provide a clear thesis statement. Describe the major cause. Describe a leading second cause Describe two (2) economic effects of the cause. Describe two (2) effects on people. Develop a coherently structured paper with an introduction, body, and conclusion. Provide three (3) relevant and credible sources to support claims. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Associate the features of audience, purpose, and text with various genres. Recognize the elements and correct use of a thesis statement. Recognize how to organize ideas with transitional words, phrases, and sentences. Incorporate relevant, correctly documented sources to substantiate claims. Apply the writing process to develop various writing genres. Write clearly and concisely about selected topics using proper writing mechanics. Use technology and information resources to research selected issues for this course

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