Springdale Shopping Survey (70 Points)

The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING . The variables in the survey can be found in the file CODING .

This exercise involves the following variables from data in the Springdale Shopping Survey: Variables 7–9, overall attitude toward the shopping area. The highest possible rating is 5. In each analysis, one of these will be the dependent variable. Variables 18–25, the importance (highest rating = 7) placed on each of eight attributes that a shopping area might possess. In each analysis, one of these will be the independent variable.

Information like that gained from this database exercise could provide management with useful insights into how respondents form their overall attitude toward a shopping area. , management can find out whether people who place more importance on “a lot of bargain sales” tend to have a higher perception or a lower perception of a shopping area. With variable 7 (attitude toward Springdale Mall) as the dependent variable, perform two separate regression analyses—one of the independent variables listed below. In each case, determine and interpret the regression equation and the coefficients of correlation and determination, then use the 0.05 level of significance in reaching a conclusion on the significance of the linear relationship. Retain the residuals in question 2 (In Excel, click in each of the boxes under Residuals and Normal Probability in the Regression function that is found in Data Analysis under Data in Excel). Variable 21 (good variety of sizes/styles). Variable 25 (a lot of bargain sales). of the regression analyses in question 1, examine the residuals by using a histogram, a normal probability plot, and a plot of the residuals against the values of the independent variable (The histogram function is found in the Data Analysis button under Data in Excel, and if you selected all of the correct boxes in #1 you should have the other items already completed in the Regression area). In each case, comment on whether an assumption of the linear regression model may have been violated. Repeat questions 1 and 2, using variable 9 (attitude toward West Mall) as the dependent variable.

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Write a report that adheres to the Written Assignment Requirements under the heading “Expectations -Global Written Assignments” found in the CSU-Global Guide to Writing and APA Requirements . As with all written assignments at CSU-Global, you should have in-text citations and a reference page too, all of which follow our APA requirements.

Be sure that your report contains the following: A title page An introduction The body of the paper that answers the questions posed in the problems and includes calculations and graphs. A conclusion paragraph that addresses your findings and what you have determined from the data and your analysis.

 

Be sure to submit your Excel file.

 

 

 

 

 

Springdale Shopping Survey*

 

The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street.  A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shoppingactivities of local residents.  The 150 respondents were also asked to provide information about themselves and their shopping habits.  The data are provided in the file SHOPPING . The variables in the survey were as follows:

 

A. HowOftenRespondent ShopsatEachArea(Variables  1–3)

 

 

1. SpringdaleMall

2. Downtown

3. WestMall  

6ormoretimes/wk.  

(1)  

(1)  

(1)

4–5times/wk.

(2)

(2)

(2)

2–3times/wk.

(3)

(3)

(3)

1time/wk.

(4)

(4)

(4)

2–4times/mo.

(5)

(5)

(5)

0–1times/mo.

(6)

(6)

(6)

 

B.HowMuchtheRespondentSpends duringaTriptoEachArea(Variables  4–6)

 

 

4. SpringdaleMall

5. Downtown

6. WestMall  

$200ormore  

(1)  

(1)  

(1)

$150–under$200

(2)

(2)

(2)

$100–under$150

(3)

(3)

(3)

$ 50–under$100

(4)

(4)

(4)

$ 25–under$50

(5)

(5)

(5)

$ 15–under$25

(6)

(6)

(6)

lessthan$15

(7)

(7)

(7)

 

C.GeneralAttitude toward EachShopping Area(Variables  7–9)

 

 

7. SpringdaleMall

8. Downtown

9. WestMall  

Like verymuch  

(5)  

(5)  

(5)

Like

(4)

(4)

(4)

Neutral

(3)

(3)

(3)

Dislike

(2)

(2)

(2)

Dislike verymuch

(1)

(1)

(1)

 

D. WhichShopping AreaBestFitsEachDescription (Variables  10–17)

 

  Springdale

Mall  

Downtown West

Mall No

Opinion  

10. Easytoreturn/exchange goods  

(1)  

(2)  

(3)  

(4)

11. Highqualityofgoods

(1)

(2)

(3)

(4)

12. Lowprices

(1)

(2)

(3)

(4)

13. Goodvarietyofsizes/styles

(1)

(2)

(3)

(4)

14. Salesstaffhelpful/friendly

(1)

(2)

(3)

(4)

15. Convenient shopping hours

(1)

(2)

(3)

(4)

16. Cleanstoresandsurroundings

(1)

(2)

(3)

(4)

17. Alotofbargainsales

(1)

(2)

(3)

(4)

 

 

E .Importanc eo fEac h Ite mi nRespondent’ s Choic eo faShoppin g Are a(Variable s18–25)

Not                                                                              Very

Important                                                                   Important

 

 

 

 

 

 

 

 

 

 

F.Informat ionabout theRespondent (Variables  26–30)

 

  

18. Easytoreturn/exchange goods  

(1)  

(2)  

(3)  

(4)  

(5)  

(6)  

(7)

19. Highqualityofgoods

(1)

(2)

(3)

(4)

(5)

(6)

(7)

20. Lowprices

(1)

(2)

(3)

(4)

(5)

(6)

(7)

21. Goodvarietyofsizes/styles

(1)

(2)

(3)

(4)

(5)

(6)

(7)

22. Salesstaffhelpful/friendly

(1)

(2)

(3)

(4)

(5)

(6)

(7)

23. Convenient shopping hours

(1)

(2)

(3)

(4)

(5)

(6)

(7)

24. Cleanstoresandsurroundings

(1)

(2)

(3)

(4)

(5)

(6)

(7)

25. Alotofbargainsales

(1)

(2)

(3)

(4)

(5)

(6)

(7)  

t

   26. Gender:  (1)= Male       (2)= Female

27. Numberofyearsofschoolcompleted:

(1)= lessthan8years         (3)= 12–under 16years

(2)= 8–under 12years       (4)= 16yearsormore

28. Maritalstatus:(1)= Married     (2)= Singleorother

29. Numberofpeopleinhousehold:persons

30. Age: years

 

Eac h responden t i n thi s databas e i sdescribe d b y 30variables. Asanexample oftheir interpretation, con side rro wnumbe r1 .Thi scorrespond s t oresponden t numbe r 1an d contain s th e followin ginformation.

 

 

Variablenumber 6= 7.The respondent usuallyspends lessthan  $15whenshe

shopsatWestMall.

 

Variablenumber 26=2. Therespondent isafemale.

 

5556774441131111167765667232421

 

 

Variablenumber 1=5.

Therespondent shopsatSpring- daleMall2–4times/month.

Variablenumber 19= 7.Re spondent believes“highquality ofgoods” isveryimportantin choosingashopping area.

 

 

*Source:Materials forthiscasehavebeenprovidedcourtesyofTheArchimedesGroup, Indiana,P A.Dataarebasedonactual responsesobtained tothis subsetofthequestions included inthesurvey;townandmallidentities havebeendisguised as well as a number of responses were updated.

 

 

 

 

 

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